The Marketing Manager leads a staff of marketing and advertising professionals in developing and carrying out marketing strategies and measuring program performance. Using deep understanding of the dealership’s strategic goals and analysis of customer and market data, the Marketing Manager develops marketing campaigns to generate leads, create product and brand awareness and build customer loyalty.
The Marketing Manager works closely with other departments and leaders at the dealership to understand their product, service and solution offerings, ensuring that the dealership’s brand and vision are upheld and are represented positively.
The ideal candidate is a strong communicator and relationship-builder, skilled in facilitating collaboration between dealership departments and with external parties.
Strong project management and interpersonal skills are also critical, as the Marketing Manager guides their staff to complete projects on time and within budget.
PRINCIPAL FUNCTIONS & RESPONSIBILITIES (including, but not limited to):
Strategic Marketing Planning
Must demonstrate knowledge of a well-developed, highly effective marketing strategy based upon data as well as opinions and advice solicited from other managers and other marketing team members
Sales & Marketing Integration
Must demonstrate highly proficient knowledge of leadership strategies pertaining to inside sales teams supporting marketing objectives. Must be experienced with management strategies needed to manage an outbound telephone lead generation effort and lead management process via CRM system.
Mange Data Analytics
Possess insight into the skills of a highly proficient data analyst and can properly utilize analyst toward providing advanced data services
Manage Digital Marketing Channels
Manages the process of leveraging electronic media to promote products and services, while providing a consistent experience across electronic devices in order to attract, engage, and convert online prospects into customers. Forms of electronic media would include (but are not limited to): content marketing, influencer marketing, Search Engine Optimization (SEO), social media, Google PPC and Remarketing advertising.
Manage Traditional Marketing Channels
Manages the process to deliver “push” marketing content to current and prospective customers through media, including (but not limited to): in-person events, direct mail, print advertisements, newsletters, billboards, television and digital commercials, flyers, newspaper print ads and radio.
Manage the Customer Experience
Must possess detailed insight into the level of satisfaction with all customers of the dealership, and can both apply and tailor improvements to every unique customer
Manage Vendor Relationships
Must be able to decide whether to engage or enable third party organizations to control costs and mitigate risks. Optimally develops, manages and controls vendor contracts, relationships and performance for the efficient delivery of contracted marketing services to meet business objectives and ensure proper lead funnel and customer experience management.
Must demonstrate excellent verbal and written communication skills with customers and peers.
Direct and oversee the activities of the Marketing team and reception.
Equal Opportunity Employer M/F/Disabled/Vets